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Senior Marketing Campaign Manager : Digital Marketing
Location:
Washington, DC
Description:
Position Summary Reporting to the Senior Manager, Demand Marketing, the Senior Marketing Campaign Manager, Digital Marketing is primarily responsible for developing and operationalizing the integrated marketing campaign plan in relation to digital channels (social media, email, SEO, SEM, PPC) to achieve the goals for ACS Publications journals, subject portfolios, and related products. Managing a team of Marketing Campaign Managers, the individual will work closely with the Journals, Portfolios and Related Products marketing team and Senior Marketing Manager : Partner Publishing and New Journals to translate journal and portfolio strategy, go:to:market plans and initiatives, customer insights, and messaging into the creation of annual integrated marketing campaign plans to generate high quality article submissions and usage for journals and portfolios and increase revenue growth for the B2C related products. They will oversee and implement outstanding and effective multi:channel digital marketing tactics and campaigns to promote ACS journals, portfolios, B2C products, and services, to target markets and personas. Working closely with the Senior Manager, Demand Generation and Integrated Campaigns, they will develop and foster a digital marketing center of excellence, ensuring their team optimizes all channels and tactics globally. In addition, they and their team will deliver digital marketing support to the Senior Marketing Campaign Manager, Experiential Marketing in their efforts to drive registrations, attendance, and follow:up engagements for our conferences, events, and perennial, large:scale engagement activities. They will work cross:functionally within the Global Marketing team to deliver the Return on Investment that is expected from our digital marketing activities. They will be familiar with ACS Publications products and services, and have an awareness of the needs of authors, researchers, and editors. They should possess a deep expertise ofeffective digital marketing channels and tactics , trends, challenges, and opportunities, and be able that knowledge to the requirements of this role. Responsibilities stylemargin:bottom:11.0px::Develop and deliver the demand marketing strategy to support division goals to grow submissions, usage, citations, and general awareness of our portfolio. :Lead and manage a team of Marketing Campaign Managers, encouraging and providing opportunities for professional development and supporting them in meeting objectives.:Oversee the development and execution of compelling, scalable integrated marketing activities that encompass digital channels (e.g., content marketing, social media marketing, email marketing, SEO, PPC, digital advertising, and media buys).:Ensure all activities are a planned component of larger strategic marketing campaigns, with aligned messaging, clear objectives and tracked metrics across events.:Support the Experiential Marketing efforts to meet and exceed goals for conferences, events, and perennial, large:scale engagement activities.:Work closely with the Senior Marketing Manager : Journals, Portfolios and Related Products and Senior Marketing Manager : Partner Publishing and New Journals to translate journal and portfolio strategy, go:to:market plans and initiatives, customer insights, and messaging into scalable digital marketing activities.:Manage budgets and allocate resources to maximize Return on Investment (ROI). Ensure resources are allocated to the most impactful initiatives; adjust strategies across the team as necessary to ensure optimal use of resources.: Work with other members of the Global Marketing department, both in:person and through hybrid meetings, to enhance the effectiveness of marketing campaigns and ensure campaign performance goals are met through regular optimization and experimentation.:Develop relationships with stakeholders across the broader society to le
Posted:
May 18 on Tip Top Job
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Senior Marketing Campaign Manager : Digital Marketing is a Advertising & Marketing Marketer Job located in Washington DC. Find other listings like Senior Marketing Campaign Manager : Digital Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Senior Marketing Campaign Manager : Digital Marketing is a Advertising & Marketing Marketer Job located in Washington DC. Find other listings like Senior Marketing Campaign Manager : Digital Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.