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Digital Marketing and Customer Analytics Manager
Location:
Union City, CA
Description:
*Hybrid schedule working 3 days onsite in Union City, CA and 2 days remote.* About Company Mizuho OSI is the leader in the markets for specialty surgery and patient positioning. The company's portfolio includes specialty surgical tables for procedure:specific approaches that improve patient outcomes in spine and orthopedic surgeries along with disposable and reusable surgical patient care products. Job Summary This pivotal role involves crafting our marketing technology stack, streamlining workflows, and building out our internal reporting infrastructure, all of which empower data:driven decision:making. The Digital Marketing and Customer Analytics Manager reports to Marketing Operations Management and is responsible for leading a team of people who will carry out a variety of digital marketing, reporting, and strategic activities. A key objective of the position is to drive and execute the Company's digital marketing strategy, optimize the use of a variety of internal and external data sources including Salesforce and Pardot databases, and ultimately provide insights and recommendations based on data rich findings. A strong background in system architecture, marketing automation, and CRM platforms will greatly assist in the success of this role. The ideal candidate will prioritize robust reporting and be dedicated to maximizing efficiency and effectiveness across our marketing organization. In addition to campaign analytics, this individual's team will also be responsible for connecting marketing activities back to other metrics, such as KPIs, revenue forecast and trends, and pricing impacts. The overall goal is to utilize these tools to better support customer engagement, nurturing and overall business recommendations that drive our revenue and utilize our marketing dollars in the most effective way. Responsibilities: stylemargin:bottom:8.0px:: Lead a team responsible for delivering insights and results of digital marketing and growth initiatives. Establish best practices on measurement, digital engagement performance and analyses. : Own the maintenance and optimization of all relevant components of our marketing tech stack. Suggest and implement evolutions to the tech stack as part of continuous improvement.: Brainstorm new and creative growth strategies; identify trends to optimize spend and performance.: Partner with Content Specialist, internal SMEs, Product Marketing Managers, and external resources and vendors to deploy relevant content across all digital channels to maximize exposure and ROI.: Uncoverdata insights andconnectionsbetween buyer behavior and intent that optimize campaigns for enhanced marketing results, increased overall lead quality and potentially accelerated marketing funnel velocity. : Measure and report performance of all digital marketing campaigns and assess against goals.: Lead the efforts around full:funnel optimization, considering not just how digital channels can contribute to lead generation, but also the entire customer journey.: Create, monitor and share marketing KPIs like impressions, leads, conversion rates, website traffic and social media engagement.: Analyze customer:specific sales data to aid our understanding of revenue performance.: Extrapolate market trends and patterns from data analysis and suggest opportunities for improvement.: Analyze data on past sales and trends to forecast future trends and state:of:the:art changes.: Apply critical thinking and creativity to evaluate the end:to:end customer experience across multiple channels and customer touch points.:Ensure processes and content comply with internal Quality Management System and established regulations and governances.: Travel up to 10.: Responsible for cleanliness, organization, and overall marketing department appearance.: To be willing to train and instruct other members of the department and
Posted:
May 7 on Tip Top Job
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More About this Listing: Digital Marketing and Customer Analytics Manager
Digital Marketing and Customer Analytics Manager is a Advertising & Marketing Marketer Job located in Union City CA. Find other listings like Digital Marketing and Customer Analytics Manager by searching Oodle for Advertising & Marketing Marketer Jobs.
Digital Marketing and Customer Analytics Manager is a Advertising & Marketing Marketer Job located in Union City CA. Find other listings like Digital Marketing and Customer Analytics Manager by searching Oodle for Advertising & Marketing Marketer Jobs.